A WINNING SEASON TASTES LIKE DOT'S THIS FALL FOOTBALL SEASON
A WINNING SEASON TASTES LIKE DOT'S THIS FALL FOOTBALL SEASON |
| [16-September-2026] |
Dot's Pretzels is giving fans a sweet and smoky twist to the game-day lineup with limited-time Dot's Chipotle Honey Pretzels. HERSHEY, Pa., September 16, 2026 /PRNewswire/ -- Dot's Pretzels, the #1 pretzel brand1, is turning up the heat on fall football with new "A Winning Season Tastes Like Dot's" programming, putting the bold spotlight on the traditions, rituals, and game-day moments that bring fans together every week of the season. At the center of it all: Dot's Original Pretzels are joined this fall by the new, limited-time Dot's Chipotle Honey — proof that winning, on the field or at the table, starts with the right ingredients.
Dot's Original Pretzels remain an undisputed centerpiece of the game-day spread whether fans are having a small watch party at home or an epic tailgate at their Alma matter. Delivering the bold, buttery-rich flavor, signature seasoning and unmistakable crunch, fans have made Dot's Pretzels a staple of their traditions. To add to this, the new, limited-time Dot's Chipotle Honey gives fans a standout flavor built to shake up the spread with a sweet-and-smoky edge fans won't see coming. To bring that winning mindset to life, the Dot's brand is teaming up with Rookie Football Star, Caleb Downs, whose own pregame rituals — the routines and small, deliberate choices that get him ready for kickoff — mirror the traditions fans build around every watch party, tailgate and living-room huddle. Whether it's a lucky jersey or a can't-skip pregame ritual, Dot's Pretzels are built to be part of the winning season. Three Ways to Bring The Flavor to Game Day
"Winning seasons are built with the right ingredients, and so are great game-day spreads," said Natalie Perera, VP of Salty Snacks at The Hershey Company. "What makes Dot's Pretzels different is the bold, buttery-rich flavor, signature seasoning and unmistakable crunch that fans keep coming back to every football season. Dot's Original Pretzels have earned a place at the center of game day, and with limited-time Dot's Chipotle Honey, we're giving fans a sweet and smoky new way to shake up their spread." "I'm big on having a routine before a game. The preparation, the little things you do the same way every time – it all helps you feel ready when kickoff comes. Fans have those rituals, too, whether it's what they wear, what they watch, or what they have on the table. Dot's Pretzels fits right into that for me, and the new limited-time Dot's Chipotle Honey Pretzels have quickly become a game-day favorite. That sweet and smoky flavor is a fun change of pace, and it's definitely a snack I've added to my routine," said Caleb Downs, Rookie Football star and Dot's brand partner. This fall, the Dot's brand is celebrating the ingredients that make every football season memorable – from the preparation and routines that happen before kickoff to the traditions shared with friends and family. With Dot's Original Pretzels at the center of game day and new flavors like limited-time Dot's Chipotle Honey adding to the mix, Dot's Pretzels are ready to be part of the rituals that bring fans together all season long. FAQs Why did the Dot's brand partner with Caleb Downs? What are Dot's Original Pretzels? What are Dot's Chipotle Honey Pretzels? How would you describe the flavor of Dot'sChipotle Honey Pretzels? How can fans bring Dot's Pretzels to game day? When and where will Dot's Chipotle Honey Pretzels be available? What occasions are Dot's Pretzels made for? Pricing is at the sole discretion of the retailer. 1 Dot's is the #1 Pretzel brand during the 52-week period ending 12/28/26, according to Circana (Circana WE 12.28.25, Numerator SOV WE 12.29.24, Advanced Shopper Profile) About The Hershey Company Hershey brings its full portfolio to market as ONE Hershey, spanning confection, salty and functional snacking categories with beloved brands like Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers and Ice Breakers; salty snacks including SkinnyPop, LesserEvil, Pirate's Booty and Dot's Homestyle Pretzels; and a protein portfolio including ONE Brands and Fulfil. For more than 130 years, Hershey has operated fairly, ethically and sustainably. Founder Milton Hershey established Milton Hershey School in 1909, and that legacy of purpose endures today through the company's commitment to helping children succeed through equitable access to education. To learn more visit: www.thehersheycompany.com Follow:
SOURCE The Hershey Company | ||
Company Codes: NYSE:HSY |
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