Aflac + Rachel Zoe make bold fashion statement to prompt Americans to Check for Cancer
Aflac + Rachel Zoe make bold fashion statement to prompt Americans to Check for Cancer |
| [22-September-2026] |
Rachel Zoe's unique designed jacket features a checked pattern scannable code to drive increase in cancer screenings COLUMBUS, Ga., Sept. 22, 2026 /PRNewswire/ -- A pioneer in cancer insurance, Aflac has spent seven decades helping people manage the emotional and financial burden of a cancer diagnosis. Today, as part of its Check for Cancer campaign that was launched last year, Aflac and fashion designer Rachel Zoe unveiled a limited-edition jacket that turns fashion into a prompt to check for cancer.
The Check for Cancer campaign leverage Fit Checks, the popular social media trend where individuals show their outfits in a video, highlighting their styling choices. The uniqueness of Zoe's jacket resides in a custom checkered pattern that features a QR code embedded into the print. Consumers can scan the design with a smartphone or tablet to visit CheckForCancerNow.com, where a simple-to-use Cancer Screening Assessment Tool provides information about screenings as a conversation starter with a healthcare professional. By completing the assessment and filling out the entry form, consumers are entered in a sweepstakes for a chance to win a Rachel Zoe jacket. The Aflac Fit Checks Sweepstakes goes live on Sept. 22, 2026, at 10 a.m. EDT. According to the American Cancer Society, 1 in 3 people will develop cancer in their lifetime2, yet more than 90% of Americans say they have put off health checkups and screenings that could help save their lives3. The recently released 2026 Aflac Wellness Matters Survey also underscores the importance of cancer prevention as nearly half of Americans (46%) are not aware of age recommended cancer screenings, and nearly 90% of Gen Z diagnosed with cancer admit to avoiding a screening2. The findings build on previous Aflac research showing that too many Americans delay preventive care and reinforce the need to make conversations about cancer screenings part of everyday life. "Fit Checks is fashion with a purpose", says Rachel Zoe. "Just like many Americans, cancer has touched many of my family members and close friends, and I have witnessed the impact firsthand. I jumped at the chance to design a jacket to spark conversations about the importance of cancer screenings and make early detection part of everyday life." "For more than seven decades, Aflac has helped people navigate the financial and emotional impact of cancer," said Virgil Miller, president of Aflac Incorporated and Aflac U.S. "Aflac's Check for Cancer is a natural evolution of our company's commitment to sound the alarm and highlight the vital importance of early detection for more positive health outcomes. The Fit Checks Jacket by Aflac + Rachel Zoe brings that mission into everyday life in a way that is simple, visible and actionable." The Check for Cancer Fit Checks initiative -which has the ambitious goal of increasing cancer screenings by 10% by 2035—will extend to social media, collaborating with influential voices including cancer survivors and influencers Isabella Strahan and Bridget Bahl, as well as fashion designers Kevin Leonel and Lamiah Gholar. Together, we will bring the screening message to broader audiences in relatable, personal ways. Visit CheckForCancerNow.com to find out which screenings you should schedule today. ABOUT AFLAC INCORPORATED Investors may learn more about Aflac Incorporated and its commitment to corporate social responsibility and sustainability at investors.aflac.com under "Sustainability." Frequently Asked Questions Q: How does the Cancer Screening Assessment Tool work? Q: How can consumers get a Rachel Zoe Fit Checks jacket? ABOUT FIT CHECKS SWEEPSTAKES
MEDIA CONTACTS Aflac | Aflac New York | WWHQ | 1932 Wynnton Road | Columbus, GA 31999
SOURCE Aflac | ||||||
Company Codes: NYSE:AFL |
View original content to download multimedia:
