FLAVOUR NETWORK AIMS TO RAISE ONE MILLION MEALS FOR PEOPLE IN CANADA FACING FOOD INSECURITY IN SUPPORT OF FOOD BANKS CANADA
FLAVOUR NETWORK AIMS TO RAISE ONE MILLION MEALS FOR PEOPLE IN CANADA FACING FOOD INSECURITY IN SUPPORT OF FOOD BANKS CANADA |
| [06-October-2026] |
Festive Meals, Full Hearts Campaign Launches Nationwide Today with Multiplatform Fundraiser Spanning TV, Radio, and Social Swiss Chalet® Joins as the Official Restaurant Partner
Watch the Festive Meals, Full Hearts Campaign Promo Here Download Additional Campaign Assets Here TORONTO, Oct. 6, 2026 /CNW/ -- Flavour Network, a Corus Entertainment Inc. property, together with Food Banks Canada announced today a new, nationwide campaign serving to raise one million meals* for people in Canada facing food insecurity. The campaign is powered by Flavour Network's reach across Canada and amplified by Corus' extensive megaphone of assets across TV, radio, and social with the support of the campaign's official restaurant partner, Swiss Chalet®. As food insecurity reaches record levels in Canada, food banks are seeing nearly 2.2 million visits each month, including 700,000 visits from children. In response to this growing need, Food Banks Canada continues to deliver critical support nationwide, distributing 324 million pounds of food valued at $1 billion and investing $275 million in communities across the country. "At Corus, we have the privilege of connecting with millions of Canadians every day through the stories and content they care about," said Jennifer Abrams, SVP Content & Marketing, Corus Entertainment Inc. "With the power of Flavour Network's platform, we are proud to leverage our connection to Canadians in support of Food Banks Canada, helping shine a light on the growing issue of food insecurity and encouraging Canadians to make a difference while reinforcing the power of communities coming together for those in need." The partnership sees Corus leverage promotional inventory value across assets to drive awareness and generate donations. The campaign features custom promotional assets, including a TV spot featuring Flavour Network stars Eden Grinshpan (Top Chef Canada, Top Chef Canada: The Dessert Table) and Mark McEwan (Top Chef Canada), Colin Asuncion (Halloween Bakeshop, Holiday Bakeshop), The Morning Show's Carolyn MacKenzie and Jeff McArthur, Q107's Fred Kennedy, and Global News' Anthony Farnell alongside Storm the Weather Dog. "As food bank visits reach historical levels across the country, meeting the growing need requires all of us to come together," said Kirstin Beardsley, Chief Executive Officer, Food Banks Canada. "We are so grateful to Flavour Network and its participating partners for helping raise awareness and inspire action from so many. We are equally thankful to the people across Canada who choose to donate. Whether it pays for food, refrigeration, transportation or other costs, every dollar contributes to a collective effort that helps food banks provide vital support to people facing food insecurity." Further fueling the campaign is official restaurant partner Swiss Chalet®, collecting non-perishable food donations at 176 locations across the country. Each restaurant is matched with a local charity partner, to ensure the Guest and Teammates are giving back to their own community. The partnership extends beyond in-restaurant donation boxes, with more than two million specially-designed Festive Special® takeout boxes raising awareness for the Festive Meals, Full Hearts campaign throughout the holiday season. "For over 40 years the Festive Special® has marked the start of the Canadian holiday season" said Beatrice Robertson, Vice President Marketing at Swiss Chalet. "At Swiss Chalet, our purpose is to set the table for Canadian families to create memories that last a lifetime. Our local Franchisees and Teammates are proud to partner with Flavour Network and Food Banks Canada to help give back and share the warmth of a meal together." Festive Meals, Full Hearts runs now through December 31, 2026. For every $1 donated, Food Banks Canada can provide two meals to those in need. Donations can be made online by visiting flavournetwork.ca. *Based on Food Banks Canada's meal metric, $1 = 2 meals. Social Media: Facebook: facebook.com/FoodBanksCanada About Food Banks Canada About Swiss Chalet®
SOURCE Corus Entertainment Inc. (PR Group) | ||
Company Codes: Toronto:CJR.B |
