Comfort now comes in pink: a new Moflin color arrives in the U.S.

Comfort now comes in pink: a new Moflin color arrives in the U.S.

Casio's smart companion gets its first new color, arriving in the U.S. in time for the holidays

JERSEY CITY, N.J., Oct. 14, 2026 /PRNewswire/ -- Casio America, Inc. launched Pink Moflin (PE-M11PK), the first new color for its furry smart companion. Pink Moflin joins the original gold and silver models and is available now at casio.com/us/moflin.

The Pink Moflin was inspired directly by its fans. Following Moflin's debut in Japan in November 2024, the most frequent request from owners was for a pink version. In response, Casio Japan introduced Sakura Pink on September 4, 2026.. The soft pink color was selected to evoke feelings of comfort, warmth, and calm, reflecting the emotional support and companionship Moflin is designed to provide.

"Ever since Moflin launched, pink is the color owners have asked for most," said Brian Piccolo, General Manager of Sound & Innovation at Casio America. "Cozy culture is about soothing colors and soft materials. Pink suits that perfectly. We're glad to bring it to owners here in the United States."

Same Moflin, new look

Pink Moflin has the same personality capabilities as every Moflin. Its emotional algorithm can develop more than 4 million possible personality combinations, shaped by how its owner pets, holds and talks to it. Over its first 50 days, a Moflin learns the sound of its owner's voice, grows more expressive, and starts to show attachment. No two end up exactly alike.

Moflin suits people who love animals but can't keep a pet, including renters, frequent travelers and people with pet allergies. Since launch, Moflin has surpassed 20,000 units sold in Japan.

Key details:

• Size and weight: About 5.1 × 3.5 × 7.1 inches and 9.2 ounces
  
  
• Battery: Built-in lithium-ion (3.7V, 1200mAh) with up to 5 hours of use. Time to full charge is about 3.5 hours in its included bed
  
  
• Sensors: Touch, sound, light, accelerometer and gyroscope sensors to interpret interactions
  
  
• Privacy: Moflin does not understand or record speech. Voice features are converted to non-identifiable data and stored on the device.
  
  
• MofLife app: Owners can check their Moflin's mood, name it, review a daily journal, and adjust volume on iOS and Android.
  
  
• In the box: Moflin, charging bed, USB AC adapter, USB-C cable (for bed), and quick start guide, with a one-year warranty

Pricing and availability

Pink Moflin (PE-M11PK) is available starting October 1, 2026, for $429 at casio.com/us/moflin.

ABOUT MOFLIN
Moflin is the smart companion from CASIO that delivers emotional comfort and companionship like a living creature, designed to support, reassure, and grow with owners through life's everyday moments. Without any social pressure, each Moflin develops its own personality from over four million combinations by responding to touch, movement, light, and its owner's voice with its own sounds and behaviors. To learn more, visit casio.com/us/moflin.

FOR MEDIA INQUIRIES, CONTACT:

David Shaw / Ailyn Robles
CASIO AMERICA, INC.
pr@casio.com

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SOURCE Casio America, Inc.