Bulleit Frontier Whiskey and Mike's Hot Honey Collab On The Ultimate Pairing: A Drizzle + A Pour
Bulleit Frontier Whiskey and Mike's Hot Honey Collab On The Ultimate Pairing: A Drizzle + A Pour |
| [14-October-2026] |
The duo is hitting the road to bring bold flavor to whiskey drinks and local bites nationwide SHELBYVILLE, Ky., Oct. 14, 2026 /PRNewswire/ -- ON THE ROAD — Sweet + Heat. Food + Drink. Drizzle + Pour. Bulleit Frontier Whiskey and Mike's Hot Honey are joining forces in a new partnership built around perfect combos and bold flavors. The two powerhouse brands are teaming up to bring unexpected pairings from their bottles to foods, cocktails and culture. Off the heels of the launch of Bulleit '87, the newest expression that combines bourbon and rye together in one blend, the two brands are teaming up to level up your favorite serves with a Drizzle of Mike's Hot Honey and a Pour of Bulleit Frontier Whiskey. Just as Bulleit '87 marries bourbon richness with spiced rye, Mike's Hot Honey brings the sweet heat. When the two combine in one glass, the ultimate pairing is born. Experience the full interactive Multichannel News Release here: https://www.multivu.com/bulleit/9426451-en-bulleit-frontier-whiskey-mikes-hot-honey-collab-ultimate-pairing Bulleit '87 and Mike's Hot Honey are taking that pairing on the road, with stops at 22 events across 15 cities throughout the year. From festivals and sports games to major food and cultural moments, the duo will show up with pours of Bulleit '87 served neat or on the rocks with a drizzle of Mike's Hot Honey on the rim, delivering bold, delicious flavor to the glass. Try the ultimate pairing from the new Bulleit Rider, a mobile bar decked out in Bulleit's signature orange. Don't worry, Bulleit Bourbon and Bulleit Rye will be there too, showing up in cocktails alongside the sweet heat addition of Mike's Hot Honey as a key ingredient. The partnership will also come to life through local food collaborations and wearable swag, bringing a different take on the ultimate pairing to every stop. From collabs with Briscuits in Austin, Texas to Cafe du Monde Beignets in NOLA to a classic deli sandwich with Ggiata Delicatessen in Los Angeles, people can savor the flavor of a Drizzle + a Pour in culinary classics and local favorites all over the US. "As a brand built on backing bold ideas and doing things differently, we're thrilled to partner with Mike's Hot Honey to create the ultimate flavor pairing," said Frank Dudley, Brand Director of American Whiskey at Diageo. "We're all about pushing the boundaries of flavor exploration, and Mike's Hot Honey shares the same philosophy of quality and flavor, making for a pairing that tastes damn good." You can expect to see a lot more of this collab. The Bulleit x Mike's Hot Honey partnership will pop up in bars, restaurants and spirits retailers nationwide, bringing the ultimate swicy pairing to drinks menus and store shelves. BULLEIT X MIKE'S HOT HONEY COCKTAIL RECIPES Hot Honey Old Fashioned:
Swicy Gold Rush:
Bulleit '87: Neat or On The Rocks pour with a drizzle of Mike's Hot Honey on the rim BULLEIT X MIKE'S HOT HONEY AT EVENTS Right around the corner, catch this collab outside at:
And down the line, we'll be showing up in many more cities, including the below. The fun will continue into 2027, so keep an eye out!
If you'd like to experiment with the ultimate pairing at home or at your local bar, try Mike's Hot Honey x Bulleit in our simple but delicious signature pours. When used as a rim for a neat or on-the-rocks pour of Bulleit '87, Mike's Hot Honey draws out the whiskey's brown sugar sweetness while amplifying its spiced rye, resulting in a swicy experience that lets both bottles shine in the glass. A Drizzle of Mike's Hot Honey also gives a sweet heat element in the Hot Honey Old Fashioned and the Swicy Gold Rush, and upgrades food recipes that complement the whiskies however you drink 'em. Beyond food and drink, the flavor journey is getting its own look. Illustrated by Diego Aguilar (@bird_milk_), the limited-edition Bulleit '87 x Mike's Hot Honey tee takes inspiration from the bold flavors and unexpected pairings found throughout the roadshow. The tee will be available for a limited time on the Mike's Hot Honey website for $30, with chances to score one for free on Bulleit's Instagram page. The suggested retail price for Bulleit '87 is $29.99 for a 750mL bottle, in line with Bulleit Bourbon and Bulleit 95 Rye, available at select retail stores nationwide or online at ReserveBar. Bulleit knows whiskey is best enjoyed with a glass of water and encourages those 21+ to sip boldly and responsibly. For more on Bulleit Frontier Whiskey, visit bulleit.com. Be sure to check out our Instagram @bulleit for more updates and where to purchase the spirit once it becomes available. 21+ Please Drink Responsibly. Bulleit '87 Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Shelbyville, KY. ABOUT BULLEIT At Bulleit, we put our intentions into action at our state-of-the-art distillery in Shelbyville, KY, opened in 2017 and a key fixture on the Kentucky Bourbon Trail. As a brand that is passionate about awakening our frontier spirit, Bulleit Distilling Co. has continued to develop a modern, technological, and sustainable approach to making bold whiskey. As a testament to taking our craft seriously, our Frontier Whiskey was recognized for winning a Gold medal for Bulleit Bourbon and Double Gold medal for Bulleit Rye at the 2024 Tag Spirits Awards. ABOUT DIAGEO Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice. Crafting iconic drinks chosen for life's moments. ABOUT GGIATA DELICATESSEN From its beginnings in Melrose Hill, Ggiata has grown to neighborhoods including West Hollywood, Venice, Highland Park, Brentwood, Studio City, and now Echo Park. Each location reflects the brand's roots in craftsmanship and collaboration, featuring partnerships with local artisans and creatives that make every space uniquely its own. At its core, Ggiata aims to be a neighborhood fixture: a place that delivers exceptional food, genuine hospitality, and a modern take on the timeless deli experience. For more information, visit ggiata.com and follow @ggiata on Instagram. 
SOURCE DIAGEO | ||
Company Codes: London:DGE,NYSE:DEO |
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