KITCHENAID AND CORKCICLE INTRODUCE THE MINDFULLNESS FRIDGE, REVOLUTIONIZING THE WATER BOTTLE REFILL EXPERIENCE

KITCHENAID AND CORKCICLE INTRODUCE THE MINDFULLNESS FRIDGE, REVOLUTIONIZING THE WATER BOTTLE REFILL EXPERIENCE

KitchenAid and Corkcicle partner to design an exclusive refrigerator and drinkware collection powered by KitchenAid® Intelligent Auto Fill technology

Quick Facts:

• Product: The MindFULLness Fridge powered by Intelligent Auto Fill
• Prize: Five fridges and co-branded drinkware sets
• Sweepstakes Duration: Oct 19 – Nov 15, 2026
• Entry: www.KitchenaidxCorkcicleSweeps.com 
• Featured Influencer: Radhi Devlukia, wellness expert & NYT bestselling author

BENTON HARBOR, Mich., Oct. 19, 2026 /PRNewswire/ -- From back-to-back meetings to endless to-do lists, all too often the only break people get in a day is the moment they stop to fill their water bottle. It's this insight that inspired a partnership between KitchenAid and Corkcicle to turn every refill into a reset through the exclusive MindFULLness Fridge powered by Intelligent Auto Fill and capsule collection of co-branded drinkware, launching today. 

"We all fall into the trap of moving on autopilot from one task to the next," explained Lexie Winter, brand manager for KitchenAid. "We launched The MindFULLness Fridge to make the time in between tasks count. We're excited to showcase how Intelligent Auto Fill can transform an everyday habit into an intentional break."

"KitchenAid and Corkcicle have a shared commitment to designing and engineering premium, beautiful products that elevate the consumer experience," added Kevin Sulaiman, head of brand for KitchenAid Major Appliances. "This strategic collaboration unites our philosophies to deliver a truly unique experience."

The campaign will launch with The MindFULLness Fridge, a limited run of never-before-seen refrigerators powered by Intelligent Auto Fill that will be awarded to five lucky winners through a national sweepstakes. The MindFULLness Fridge experience is activated when the co-branded drinkware is placed under the dispenser. As it fills hands-free, a guided meditation animates on the high-resolution display and is coincided by breath-synced lighting and cadenced chimes to create a multi-sensory mindfulness moment that invites users to find a pause in every pour.

Intelligent Auto Fill Innovation

Intelligent Auto Fill, the innovation behind The MindFULLness Fridge, introduces the next generation of water dispensing technology. It uses a camera and AI-powered sensor technology to detect when a container is placed below the water dispenser and automatically fills it hands-free. The dispenser is thoughtfully designed to fit extra tall bottles and wide containers.

KitchenAid and Corkcicle created a capsule collection of co-branded drinkware designed to coordinate with premium KitchenAid® appliance finishes and mixed metal accents to highlight the Intelligent Auto Fill innovation and extra-tall dispenser.

The collection includes:

• 40-ounce Cruiser
• 20-ounce Sport Canteen
• 16-ounce Mug

Each available in three colorways:

• Juniper with Bronze Accents
• Porcelain White with Brass Accents
• KitchenAid Signature Red with Stainless Steel Accents

"Our partnership with KitchenAid brings together thoughtful innovation and beautiful design, with a custom collection of tumblers and bottles designed to fit perfectly and fill seamlessly with their new refrigerator. It's a simple way to make life a little easier and give people a moment to breathe," said Ben Hewitt, CEO of Corkcicle.

Radhi Devlukia brings mindfulness to the collaboration

KitchenAid partnered with wellness expert and New York Times bestselling author, Radhi Devlukia to bring intentional mindfulness practices to everyday moments. An advocate for mindful living, Devlukia shares recipes and rituals that encourage intentional living. She believes that small, purposeful moments, even something as simple as pausing to fill your water bottle, can transform how you feel for the rest of the day.

"I've always believed that nourishment goes beyond what we consume. It's also about the intention we bring to each moment," said Devlukia. "Both Corkcicle and KitchenAid transformed something we use every day like a fridge or water bottle into a product that we can use to reset and have a moment of reflection during our busy days."

How to enter the sweepstakes

Consumers can enter the MindFULLness Fridge sweepstakes for the chance to win a MindFULLness Fridge powered by Intelligent Auto Fill, plus a set of KitchenAid x Corkcicle drinkware.

• Entry Window: October 19, 2026, 12:00 p.m. ET – November 15, 2026, 11:59 p.m. ET
• Visit: www.KitchenaidxCorkcicleSweeps.com for full rules and to enter.

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid^® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.

About Corkcicle:
Corkcicle is a design-led lifestyle brand built to elevate everyday rituals. What began with a single innovative product, the original in-bottle wine chiller, has grown into a complete collection of thoughtfully designed drinkware, barware, coolers, and accessories that bring intention to every moment, from the first coffee of the morning to the final toast of the night. Recognized for its triple-insulated performance, considered details, and elevated style, Corkcicle is made for drinking the most out of life. To learn more, visit Corkcicle.com or follow us on Instagram, @corkcicle.

Sweepstakes T&C Eligibility:
*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the forty-eight (48) contiguous United States and the District of Columbia, 18 years of age or older. Void in Alaska, Hawaii, and where prohibited by law. Sweepstakes begins at 12:00 p.m. ET on 10/19/26 and ends at 11:59 p.m. ET on 11/15/26. For Official Rules, including how to enter, prize descriptions, odds, restrictions, and complete eligibility requirements, visit http://www.KitchenaidxCorkcicleSweeps.com. Sponsor: Whirlpool Corporation, 2000 M-63, Benton Harbor, MI 49022.

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SOURCE KitchenAid