Visa Named Preferred Payment Partner of Churchill Downs and the 153rd Kentucky Derby®
Visa Named Preferred Payment Partner of Churchill Downs and the 153rd Kentucky Derby® |
| [20-October-2026] |
As a new Signature Partner, Visa will offer exclusive cardholder experiences for Kentucky Derby fans LOUISVILLE, Ky., Oct. 20, 2026 /PRNewswire/ -- Churchill Downs Racetrack ("Churchill Downs") today announced a first-of-its-kind, multi-year partnership with Visa serving as the Preferred Payment Partner of Churchill Downs and the 153rd Kentucky Derby®.
"Bringing Visa on-board as our preferred payment partner is an exciting opportunity for us to continue to elevate our overall fan experience," said Eric Thomson, Senior Vice President, Marketing and Partnerships for Churchill Downs Racetrack. "This strategic partnership will not only make purchasing tickets more efficient and accessible, but will also provide our guests the opportunity to enjoy new and distinctive experiences during their time at Churchill Downs." Through this new partnership, Visa will create opportunities for clients and cardholders to access exclusive Derby Weekend offers, once-in-a-lifetime experiences and enhanced purchase options to help them embrace every aspect of the Kentucky Derby. "The Kentucky Derby is one of the most iconic events in sports and culture, bringing together fans, fashion, entertainment and hospitality in a uniquely American celebration," said Kyndra Russell, Chief Marketing Officer, North America at Visa. "At a time when live experiences are more valued than ever, we're focused on helping clients and cardholders access the sports, entertainment and cultural moments they care about most. This partnership allows us to bring them closer to the Kentucky Derby, while making purchases simple, secure and seamless, whether they're finding the perfect fascinator, preparing to host a Derby watch party or enjoying Kentucky Derby weekend at Churchill Downs." Visa joins Churchill Downs' dynamic lineup of Signature Partners including Woodford Reserve, Longines, Ford and SAP. About the Kentucky Derby About Churchill Downs Racetrack About Visa
SOURCE Churchill Downs Racetrack | ||
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