What if your pets' steps could create renewable energy?
(BPT) - Does your dog run crazy-eights? Does your cat get midnight madness? Of course, any of your pets can get the zoomies, or, maybe they simply follow you around the house all day in hopes of a pat or a treat.
Pet owners are often in awe of their pets' energy, with many longing for a way to put that power and agility to good use. Now, a new activation highlighting the power of renewable electricity is transforming steps of pets and their people into a small amount of renewable energy.
The new Pet Power activation from Purina features a renewable electricity-producing walkway with smart flooring technology from the company Pavegen that allows pets and their owners to produce renewable electricity together.
Steps taken by pets and their owners will produce about three joules of electricity. The Pet Power activation will capture the energy of thousands of pets and people, which will be collected in batteries that Purina will donate to the APA Adoption Center, a St. Louis-based animal shelter.
"At Purina, we've always looked to pets for inspiration to drive our actions, and now, inspired by their boundless energy, they're helping us demonstrate the power of renewable electricity," said Tiffany Gildehaus, senior manager, environmental sustainability at Purina. "The Pet Power activation is a small symbol of the importance of renewable electricity to Purina's sustainability strategy."
The Pet Power walkway system is being showcased at various pet-friendly venues in St. Louis through the end of September, including Bar K, Purina Farms, the Great Forest Park Balloon Race and the APA Canine Carnival.
Sustainability is a core value of Purina, which currently gets 95% of its electricity from investments in solar and wind power. Purina is tracking to achieve 100% renewable electricity by 2025 across its factory network and corporate offices. To learn more visit Purina.com.
Source: BrandPoint
