Industry Leaders Ron Japinga and Scott Friedland Launch Next Level Music to Transform the Music Industry

LOS ANGELES, CA /ACCESS Newswire / February 6, 2025 /Former Guitar Center CEO Ron Japinga and Scott Friedland, CEO of RocketMPS, proudly announce the formation of Next Level Music, a company dedicated to revolutionizing the consumer products, music instrument and accessory industry. With a comprehensive approach that includes strategic acquisitions, innovative marketing, and global manufacturing.

Beyond acquisitions and manufacturing, Next Level Music offers specialized business consulting services tailored to companies within and beyond the music industry. With expertise in strategic growth, operational excellence, brand positioning, and product development, the company provides hands-on guidance to businesses at every stage of development and growth. From startups seeking market entry strategies to established brands optimizing their performance, Next Level Music delivers customized solutions that drive long-term success.

Next Level Music is poised to set new industry standards in consumer products and the music industry.

"Our mission is to redefine the music industry by combining strategic acquisitions with innovative marketing, production, and global manufacturing solutions," said Ron Japinga, CEO. "We are building a platform that empowers brands and musicians to reach new heights."

Ron Japinga, who spent over nine years at Guitar Center, with more than seven as CEO, will assume the role of CEO and Managing Partner at Next Level Music. His extensive experience in leading one of the largest music retailers will be instrumental in driving the company 's strategic vision.

Scott Friedland, as President and Managing Partner, brings a wealth of expertise from RocketMPS, a company renowned for transforming music brands globally through a proprietary business model focused on DTC/Omni Channel marketing, advertising, and sales. RocketMPS offers services such as Web 3.0 development, data-driven targeting, and authentic storytelling, making it a leader in the industry.

The inaugural acquisition under Next Level Music is RocketMPS, integrating its proven strategies and services into the holding company 's portfolio. This move underscores the commitment to providing comprehensive solutions for music brands, including:

• Strategic Brand Positioning: Helping clients refine unified messaging and develop content strategies that engage and connect with target audiences.

• Web 3.0 Development: Designing and building Web 3.0 portals using preferred e-commerce platforms, ensuring seamless mobile and responsive experiences.

• Sales, Marketing & Advertising: Managing online sales channels, building sales funnels, and overseeing paid media on broadcast and streaming channels, programmatic and advertising across platforms like Meta, Google, Tik Tok, Amazon, Etsy and Reverb.

• Data Insight & Analysis: Utilizing data to understand target audiences and create personalized ad experiences, optimizing campaigns in real-time.

• Artist Relations Marketing: Working with artists to implement strategies that increase brand revenue and recognition.

In addition to these services, Next Level Music will embark on manufacturing products for both its own brands and other companies, with operations in the US and globally.

"Partnering with Ron allows us to leverage our combined expertise and passion for music," said Scott Friedland, President. "This venture is about more than business growth; it 's about transforming an industry."

Next Level Music is already in discussions with multiple brands in the music sector, signaling a dynamic year of expansion and innovation.

About Next Level Music
Next Level Music is a visionary holding company focused on acquiring and scaling brands in the music instrument and accessory industry. Based in Southern California, the company offers comprehensive services, including specialized business consulting, strategic brand positioning, customer service, sales and marketing, data analysis and global manufacturing operations.

About RocketMPS
RocketMPS specializes in transforming music brands globally through a proprietary business model focused on DTC/Omni Channel marketing, advertising, and sales. Services include Web 3.0 development, data-driven targeting, authentic storytelling, idea creation and comprehensive SEO, SEM strategies and execution.

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SOURCE:Next Level Music

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